Released on = December 9, 2005, 8:20 am

Press Release Author = All American EFX

Industry = Healthcare

Press Release Summary = Consumers who use creatine-based supplements are now more
confused than ever. This is due in part to the ever growing number of these products
continue to find their way onto health food stores shelves as companies fight for a
share of the $400 million creatine market. Furthermore, the advertising behind these
products doesn\'t help the situation. In the end, consumers must fend for themselves,
not knowing which creatine products are worth the money...or are a total rip-off.
But a new book, now available for free, will change all that.

Press Release Body = Do you use creatine? Research shows that usage of this proven
muscle-building supplement is now at an all-time high, even among younger athletes,
and seniors alike. But if you\'re like most consumers, you don\'t really know which
brand or type of creatine to buy for the best results. Not to mention avoiding the
common side effects reported with using this compound.

As with anything that suddenly becomes a hot seller, companies try to put their own
unique spin on it to gain marketshare. You see this with software, vacuum cleaners,
and, of course, in the supplement industry. Creatine has stood the test of time as
both a proven seller and an effective agent, so it\'s no wonder there are so many
different or \"new\" forms appearing all the time.

Unfortunately, not all of these creatine \"innovations\" or \"breakthroughs\" are
legitimate. Some are even outright dangerous and backed by nothing more than very
slick marketing. The biggest problem of all is the fact that the general consumer
simply has no idea what to look for or how to tell them all apart.

Brian Andrews, President of a sports nutrition company called All American EFX, says
he has the answers. That\'s why he wrote a new book called, \"Creatine: Industry
Insider Secrets Revealed. 12 Facts Every Consumer Should Know\".

He says, \"I believe that anyone who uses or is considering using creatine needs to
read this critical information\".

This book answers questions like these:

1. How is creatine actually made?

2. What\'s the difference between all the creatines out there?

3. Which form or type of creatine really is the best?

Who should read this book?

1. Anyone who uses creatine or creatine-based products

2. Anyone confused about all the different types of creatine

3. Anyone who cares more about real-word results versus saving a buck

4. Anyone who is starving for credible information

\"We originally thought we\'d sell it for $19.95. But we quickly decided this
information was to important to let any price hold someone back from reading it, so
we just decided to simply give it away for free\", he says.

The entire 36-page book can be downloaded for free by going to: www.aaefx.com.

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Web Site = http://www.aaefx.com

Contact Details = Brian Andrews